Money Mailer vs Impressions On The Go Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Impressions On The Go including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Money Mailer Franchise
Impressions On The Go Franchise
Investment $65,210 - $77,000$10,499 - $195,151
Franchise Fee $49,900 - $59,900$17,500 - $35,000
Royalty Fee $75-$300/area8%
Advertising Fee 0.50c/mailed ad-
Year Founded 1979-
Year Franchised 1980-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee $2K-


Business Experience Requirements
 
Money Mailer Franchise
Impressions On The Go Franchise
Experience
  • Marketing skills
  • Sales experience, strong communication skills, good credit
    		• You do not need to have previous experience in the graphics field, but sales, customer service, and business management skills are important. But no matter your skills or background, we will provide the tools and training you need to run your own Impressions on the Go� business. We do, of course, expect that you have the right amount of capital to invest in the franchise.

    Financing Options
     
    Money Mailer Franchise
    Impressions On The Go Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/-
    Start-up Costs No/Yes-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Money Mailer Franchise
    Impressions On The Go Franchise
    Training Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchise can be run from home.

    10% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Money Mailer Franchise
    Impressions On The Go Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Money Mailer

    Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
     Launch Package - Your franchise fee includes the following robust launch package:
     *200-400 pre-set sales appointments
     *2 weeks classroom curriculum at Money Mailer University
     *4-11 weeks of in-territory training and support
     *No fixed costs 1st mailing
     *No postage costs 2nd mailing
     *100% print cost waiver on 25-75 restaurant ads
     *100% royalty waiver Year 1
     *Art subscription costs waived during your first year
     *Performance incentive after 4th and 8th mailings

    Veteran Incentives  25% off franchise fee
    "World

    About Impressions On The Go

    Impressions on the Go� is on the go. We are expanding our operations and offering the opportunity to qualified candidates to become one of our Impressions on the Go� franchise owners. With established exclusive systems in place � from business, software, printing, design, production and installation to customer service, hiring, training, marketing and sales � we've got you covered. To enable franchisees to grow their business while maximizing their return on investment, we have two vehicle wrap franchise options or phases. 1. All new franchisees begin with the Mobile Franchise Option. This allows the franchisee to initially focus on building a client base without having to immediately invest in a production site with equipment and employees. In this way, franchisees can reach: profitability more quickly, maximize their return on investment and learn all of the non-production aspects of the business first including marketing, design, installation, and customer service. Phase 1: The Mobile Franchise Option [Investment Range: $10,449 to $38,900] 2. Once new franchisees successfully build a client base, they may choose to apply for the second vehicle wrap franchise option or phase - the Site Franchise Option. This option will allow franchisees to bring their vehicle wrap production in-house to maximize their margins. (Existing vehicle wrap businesses that wish to convert to an Impressions On The Go� franchise may apply directly for this option.) Phase 2: (optional) The Site Franchise Option [Investment Range:$139,650 to $195,151]