Money Mailer vs Waterway Co-op Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Waterway Co-op including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Money Mailer Franchise
Waterway Co-op Franchise
Investment $65,210 - $77,000$100,000 - And Up
Franchise Fee $49,900 - $59,900$30,000
Royalty Fee $75-$300/area0
Advertising Fee 0.50c/mailed ad0
Year Founded 1979-
Year Franchised 1980-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $2K-


Business Experience Requirements
 
Money Mailer Franchise
Waterway Co-op Franchise
Experience
  • Marketing skills
  • Sales experience, strong communication skills, good credit
    		• You must have an interest in the fire-fighting industry. Ideally be a career or volunteer fire-fighter or know someone with that background who can participate. Should be able to find funds for the one time franchise fee of $30,000, which gives you the rights to the custom built Waterway testing system, the marketing and advertising designs, network support and training, the 24 hour software test record program.. and 20 years of experience! Plus a further $30,000 for all the hose and ladder testing equipment- the pump, adaptors, hose rolling tables, ladder testing tools... everything you need to get started. This EXCLUDES the trailer which will need to be purchased separately for approx $6,000. You should allow for a further $15,000 - $25,000 to cover 'soft' costs such as insurance, admin, crew clothing, working capital etc.

    Financing Options
     
    Money Mailer Franchise
    Waterway Co-op Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Money Mailer Franchise
    Waterway Co-op Franchise
    Training Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchise can be run from home.

    10% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Money Mailer Franchise
    Waterway Co-op Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Money Mailer

    Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
     Launch Package - Your franchise fee includes the following robust launch package:
     *200-400 pre-set sales appointments
     *2 weeks classroom curriculum at Money Mailer University
     *4-11 weeks of in-territory training and support
     *No fixed costs 1st mailing
     *No postage costs 2nd mailing
     *100% print cost waiver on 25-75 restaurant ads
     *100% royalty waiver Year 1
     *Art subscription costs waived during your first year
     *Performance incentive after 4th and 8th mailings

    Veteran Incentives  25% off franchise fee
    "World

    About Waterway Co-op

    Waterway is the fastest growing fire-hose testing company in the USA through its rapidly expanding franchise network. In most States, no formal competition anywhere means you can build your given territory your way. State of the art equipment means most efficient system for Fire Departments and virtual guarantee of repeat business. You can benefit from 30 years of experience and trade secrets. Profit opportunities from numerous services and products lead to highly lucrative returns. Low risk, steady growth and relatively low investment costs. Recession proof.. hose testing is an annual NFPA requirement. On going training and franchise support always available.. you're IN business yourself but not BY yourself. Build your own financial future with a proven business model and the experience of 30 years in the business.