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Below is an in-depth analysis and side-by-side comparison of HuHot Mongolian Grill vs Genghis Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $984,000 - $1,219,000 | $346,600 - $973,500 |
Franchise Fee | $40,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 0.5% | - |
Year Founded | 1999 | - |
Year Franchised | 2001 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | # Have a proven track record of business ownership & restaurant ownership that can contribute to the development of our brand # Have local knowledge and expertise in the areas of consumer preferences, real estate, government regulations, labor, and distribution issues in the area in which you'll be franchising # Have access to adequate capital # Philosophically aligned | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
HuHot Mongolian Grills, L.L.C. started with a Mongolian BBQ grill called Mongos Mongolian Grill in Missoula, Montana in June 1999. Since then, the concept has proven to be very successful and the company plans to rapidly expand. The name HuHot (the ancient capital of inner-Mongolia) was chosen for future and franchised restaurants. It’s trampling old notions of full-service dining. Warming lamps and steam tables lie smashed in its wake. At HuHot, diners customize their own meals by choosing from dozens of fresh vegetables, meats, noodles and sauces.
Genghis Grill - The Mongolian Stir Fry is a build your own bowl, fast casual, Asian stir-fry concept. The atmosphere is colorful, lively and a lot of fun! it's actually not a cuisine, but an INTERACTIVE style of exhibition cooking modeled after a centuries-old legend. According to this legend, 12th century Mongol warriors, led by the mighty warrior GENGHIS KHAN, heated their shields over open fires to grill food in the battle fields! Guests at Genghis Grill build their own bowls by choosing their own meats, spices, vegetables, and sauces from KHAN'S KITCHEN (a food bar featuring an array of ingredients) and then march over to a massive hot circular grill - THE GENGHIS GRILL! There, the GRILL MASTERS (cooks) stir up the food with long wooden sticks, churning and turning the ingredients until they're cooked to perfection. Guests enjoy the scene as their food is being prepared and if they are lucky, the GRILL MASTERS will perform nifty tricks to entertain the guests.