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Below is an in-depth analysis and side-by-side comparison of HuHot Mongolian Grill vs Wok Box including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $984,000 - $1,219,000 | $350,000 - $425,000 |
Franchise Fee | $40,000 | $25,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 0.5% | 3% |
Year Founded | 1999 | 2004 |
Year Franchised | 2001 | 2005 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | # Have a proven track record of business ownership & restaurant ownership that can contribute to the development of our brand # Have local knowledge and expertise in the areas of consumer preferences, real estate, government regulations, labor, and distribution issues in the area in which you'll be franchising # Have access to adequate capital # Philosophically aligned | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team. |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market. |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
HuHot Mongolian Grills, L.L.C. started with a Mongolian BBQ grill called Mongos Mongolian Grill in Missoula, Montana in June 1999. Since then, the concept has proven to be very successful and the company plans to rapidly expand. The name HuHot (the ancient capital of inner-Mongolia) was chosen for future and franchised restaurants. It’s trampling old notions of full-service dining. Warming lamps and steam tables lie smashed in its wake. At HuHot, diners customize their own meals by choosing from dozens of fresh vegetables, meats, noodles and sauces.