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Below is an in-depth analysis and side-by-side comparison of Abbott's Frozen Custard vs Sweet Nel's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $332,254 - $571,634 | $354,000 - $539,000 |
Franchise Fee | $37,000 | $35,000 |
Royalty Fee | 5.5% | 5% |
Advertising Fee | 0.19Cents/Gal. | 2% |
Year Founded | 1902 | 2015 |
Year Franchised | 1977 | 2015 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | 3 days at Scoop School and 10 days of on-site training at your location, where we teach you everything you need to know to operate and manage an Abbott's Frozen Custard store. | 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees. |
Support | Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations. |
Marketing | Co-op advertising, Ad slicks | We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis. |
Operations |
Number of employees needed to run franchised unit: 4 - 6
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | We do not allow multiple shop ownership at this time. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
We are developing a small, limited number of "Sweet Nel's" franchises in the Philadelphia area. Although we could open more, it is our philosophy to open fewer cafes and locate them in very high profile, magnet locations in and around Philadelphia. Franchisees are extensively screened, exhaustively trained and provided with an exceptional degree of guidance and support from the Sweet Nel's franchise organization.