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Below is an in-depth analysis and side-by-side comparison of ColorTyme vs Batteries Plus Bulbs including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $229,575 - $357,500 | $201,450 - $385,230 |
Franchise Fee | $25,000 | $37,500 |
Royalty Fee | 4% | 5% |
Advertising Fee | $250/ mo | 1% |
Year Founded | 1979 | 1988 |
Year Franchised | 1982 | 1992 |
Term Of Agreement | 5-10 years | 10 years |
Term Of Agreement | 5-10 years | 10 years |
Renewal Fee | - | 20% of franchise fee |
Business Experience Requirements |
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Experience | � Business Experience: � Industry experience � General business experience � Marketing skills | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | Yes/Yes | Yes/Yes |
Equipment | Yes/Yes | Yes/Yes |
Inventory | Yes/Yes | Yes/Yes |
Receivables | Yes/Yes | No/No |
Payroll | Yes/Yes | No/No |
Training & Support |
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Training | 4 Weeks | Periodic store visits & regional meetings On-The-Job Training: 84 Classroom Training: 168 Additional Training: Ongoing |
Support | o Central Purchasing: Included in Fees o Field Operation Evaluation: Included in Fees o Field Training: Included in Fees o Initial Store Opening: Included in Fees o Inventory Control: Included in Fees o Franchisee Newsletter: Included in Fees o Regional or National Meetings: Included in Fees | National Account Sales Program With Standardized Pricing, On-line Order Capabilities, E-commerce, Real Estate & Store Design Support, On-going Field Support, Product Call Center, Intranet Site plus: Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | *National Advertising *Regional Advertising *Local Advertising *Marketing Materials *Additional Services: customized ads *Other Marketing Support | Co-op Advertising Ad Templates Regional Advertising Social media SEO Email marketing |
Operations | � 49% of all franchisees own more than one unit � Number of employees needed to run franchised unit: 5 � Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) � Average Number of Employees: 5 Full-time, 0 Part-time |
62% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
ColorTyme is America’s first franchisor of independently owned and operated rent-to-own stores.The nation's oldest rental-purchase franchise company, specializing in electronics, furniture, appliances and computers.ColorTyme franchised stores provide the best selection of name brand home furnishings, appliances, computers and electronics to buy, rent or lease to own. Products are typically delivered and set-up with no hassles and no down payment. Customers are able to lease living room furniture, bedroom furniture, big screen televisions and more! Name recognition, a national product service system, and 100% inventory financing are all reasons to join the ColorTyme family. Compelling unit economics combined with a well established, respected and trusted Franchisor provides an unparalleled opportunity.ColorTyme is an independent, wholly owned subsidiary of the largest rent-to-own company in the world, Rent-A-Center (NASDAQ: RCII).