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Updated RecentlyColorTyme vs The Brick Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of ColorTyme vs The Brick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $229,575 - $357,500 | $500,000 - $1,000,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 4% | 2.5% |
| Advertising Fee | $250/ mo | 4% local |
| Year Founded | 1979 | 1971 |
| Year Franchised | 1982 | 1999 |
| Term Of Agreement | 5-10 years | - |
| Term Of Agreement | 5-10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | � Business Experience: � Industry experience � General business experience � Marketing skills | It is extremely important that we award our franchises to individuals who appreciate and will execute accordingly to our core value of Our Commitment Is To Our Customer. To that end, we are looking for active business people who want a complete system and our company values, which will enable them to compete in today's and tomorrow's challenging retail world. Active involvement within ones community and a burning desire to succeed will contribute greatly to the success of The Brick in a franchise setting. The success of a national chain of stores is predicated on the customer receiving seamless treatment whether they are in a store in Victoria, BC or St. Johns Nfld. The franchisee must dedicate themselves to providing this seamless treatment to the Brick customers. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | Yes/Yes | -/- |
| Equipment | Yes/Yes | -/- |
| Inventory | Yes/Yes | -/- |
| Receivables | Yes/Yes | -/- |
| Payroll | Yes/Yes | -/- |
Training & Support |
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| Training | 4 Weeks | - |
| Support | o Central Purchasing: Included in Fees o Field Operation Evaluation: Included in Fees o Field Training: Included in Fees o Initial Store Opening: Included in Fees o Inventory Control: Included in Fees o Franchisee Newsletter: Included in Fees o Regional or National Meetings: Included in Fees | - |
| Marketing | *National Advertising *Regional Advertising *Local Advertising *Marketing Materials *Additional Services: customized ads *Other Marketing Support | * Advertising and promotions planning calendars provided in advance * Market spill-over of TV advertising provided at no cost * Interior signage, price tag headers, and aggressive flyer programs are purchased by the franchisee at the cost to The Brick * Contests sponsored by The Brick and vedors * Design and assist in the execution of Grand Openings * Assist, for a fee, in close-out of existing business * Ongoing support through regional and corporate management |
| Operations | � 49% of all franchisees own more than one unit � Number of employees needed to run franchised unit: 5 � Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) � Average Number of Employees: 5 Full-time, 0 Part-time | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About ColorTyme
ColorTyme is America’s first franchisor of independently owned and operated rent-to-own stores.The nation's oldest rental-purchase franchise company, specializing in electronics, furniture, appliances and computers.ColorTyme franchised stores provide the best selection of name brand home furnishings, appliances, computers and electronics to buy, rent or lease to own. Products are typically delivered and set-up with no hassles and no down payment. Customers are able to lease living room furniture, bedroom furniture, big screen televisions and more! Name recognition, a national product service system, and 100% inventory financing are all reasons to join the ColorTyme family. Compelling unit economics combined with a well established, respected and trusted Franchisor provides an unparalleled opportunity.ColorTyme is an independent, wholly owned subsidiary of the largest rent-to-own company in the world, Rent-A-Center (NASDAQ: RCII).
About The Brick
NOBODY BEATS THE BRICK!The Brick Warehouse LP began in 1971 and is 100% Canadian owned. We are successful because we listen to the marketplace, the customer as individuals, and then act accordingly. Our distinctive, consistent and frequent advertising and promotional campaigns allow us to remain at the forefront of our customers' minds. The Brick Card Platinum and flexible payment options contribute to the company's popularity. Are you an active business person who wants to become part of Canada's most dynamic retail organization? Do you want a complete system and company values that will allow you to compete and maximize your potential in today's challenging retail environment? * We sell all of Canada's leading Major Brands. * Industry leading comprehensive computer information system. * Aggressive and complete marketing and advertising programs. * Internet and Intranet, marketing and communications. * "Click 'n' Shop" (virtual brand extension) kiosk shopping models. * Ongoing support program from our retail managers. * One-stop shopping for all inventory. * "You sell one, you buy one" supply system. * Customer credit facilities through the Brick Card Platinum. * Our fee structures are reasonable. For further information please email us at [email protected].