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Updated RecentlyMustard Cafe vs Which Wich Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mustard Cafe vs Which Wich including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $304,600 - $426,000 | $175,500 - $480,250 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 2001 | 2003 |
| Year Franchised | 2004 | 2004 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $5K | $5K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 40-160 hours Classroom Training: 37 hours |
| Support | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Mustard Cafe
Our quality dishes include our signature sandwiches, mouth watering paninis, tasty wraps, crisp salads, hearty soups, delectable desserts, and a huge breakfast selection served all day!
About Which Wich
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.