Century 21 vs Realty Direct Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Century 21 vs Realty Direct including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Century 21 Franchise
Realty Direct Franchise
Investment $24,700 - $451,350$39,600 - $67,700
Franchise Fee $12,500 - $25,000$19,900
Royalty Fee 6%6%
Advertising Fee 2%0.25%
Year Founded 19712001
Year Franchised 19722003
Term Of Agreement 10 years6 years
Term Of Agreement 10 years6 years
Renewal Fee -$2K


Business Experience Requirements
 
Century 21 Franchise
Realty Direct Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Century 21 Franchise
    Realty Direct Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/YesNo/No
    Start-up Costs No/NoNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Century 21 Franchise
    Realty Direct Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluationsNewsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op advertising, National media
    Operations

    Absentee ownership of franchise is NOT allowed.

    		 Franchise can be run from home.

    15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    Expansion Plans
     
    Century 21 Franchise
    Realty Direct Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Century 21

    When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand. 
     
    • Global Exposure
    • Comprehensive Training
    • In-Market Support
    • World-Class Marketing
    • The Scale and Buying Power of a Global Partner
     
    According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings. 
     
    Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
     
    The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.

    The total investment necessary to begin operation of a CENTURY 21 franchise is approximately $24,700 to $264,050 for a conversion real estate office, and $106,200 to $451,350 for a start-up real estate office. This includes $0 to $25,000 that must be paid to the franchisor or its affiliate. The standard initial franchise fee for a residential franchise is $25,000 for the first office and $10,000 for each additional office.

    Veteran Incentives Franchise fee waived

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    "franchiserankingscom"
    #80 on Franchise Rankings.com
    #362 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.






    About Realty Direct

    Realty Direct was created by recognized leading entrepreneurs in real estate. Tip Powers, CEO, has a continuous and consistent track record of building businesses that provide a win-win for all involved. The Powers management team is formed by top industry executives in Real Estate, Technology and Consulting. That approach of experience, technology innovators and being able to educate clients on options in the ever changing real estate market is the power solution for all clients. Outstanding service to our clients is the result we achieve. Our focus as leading industry experts is on: 1. Strong and Consistent Training Programs for All Agents using Online Learning Tools and Live Webinars Weekly 2. Technology Savvy Innovations to Provide Clients Exceptional Marketing Venues as well as Help clients Looking to Find Properties from Many Sources 3. Education for our Clients and Customers on Topics that Interest them in our Monthly Client "Need to Know" Sessions 4. Electronic Management of Transactions to Reduce Inefficiencies and Increase Effectiveness 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible What we are achieving: 1. Over 3 Billion in Sales! 2. Top 500 Franchises Nationwide -" Entrepreneur Magazine 2006 and 2008 3. Top Real Estate Brokerage Franchises in 2011 -" Realtor Magazine 4. High Customer Satisfaction Rating for over 15 Years! 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible Work with Realty Direct today and enjoy the experience!