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Below is an in-depth analysis and side-by-side comparison of Century 21 vs Why USA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,700 - $451,350 | $17,000 - $103,400 |
Franchise Fee | $12,500 - $25,000 | N/A |
Royalty Fee | 6% | Varies |
Advertising Fee | 2% | - |
Year Founded | 1971 | 1988 |
Year Franchised | 1972 | 1989 |
Term Of Agreement | 10 years | 3 years |
Term Of Agreement | 10 years | 3 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | Yes/No |
Start-up Costs | No/No | No/No |
Equipment | No/Yes | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | 2 conferences per year, monthly tele-conferences |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Meetings, Internet, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks |
Operations |
Absentee ownership of franchise is NOT allowed. |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Why USA was founded in 1988 and began franchising in 1989. The company utilizes a flat-fee commission system as well as its own sales program. It now has locations throughout the United States and is based in Cedar Rapids, Iowa.