Century 21 vs Realty Executives Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Century 21 vs Realty Executives including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Century 21 Franchise
Realty Executives Franchise
Investment $24,700 - $451,350$23,500 - $171,000
Franchise Fee $12,500 - $25,000$1,000 - $50,000
Royalty Fee 6%Varies
Advertising Fee 2%Varies
Year Founded 19711965
Year Franchised 19721973
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
Century 21 Franchise
Realty Executives Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Century 21 Franchise
    Realty Executives Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/YesNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Century 21 Franchise
    Realty Executives Franchise
    Training -Classroom Training: 13.25 hours Additional Training: Ongoing training available via webinars, training center, annual conference
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates National Media Regional Advertising Social media Website development Email marketing
    Operations

    Absentee ownership of franchise is NOT allowed.

    		 25% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    Expansion Plans
     
    Century 21 Franchise
    Realty Executives Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Century 21

    When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand. 
     
    • Global Exposure
    • Comprehensive Training
    • In-Market Support
    • World-Class Marketing
    • The Scale and Buying Power of a Global Partner
     
    According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings. 
     
    Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
     
    The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.

    The total investment necessary to begin operation of a CENTURY 21 franchise is approximately $24,700 to $264,050 for a conversion real estate office, and $106,200 to $451,350 for a start-up real estate office. This includes $0 to $25,000 that must be paid to the franchisor or its affiliate. The standard initial franchise fee for a residential franchise is $25,000 for the first office and $10,000 for each additional office.

    Veteran Incentives Franchise fee waived

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    "franchiserankingscom"
    #80 on Franchise Rankings.com
    #362 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.






    About Realty Executives

    The “spirit” of REALTY EXECUTIVES can best be described as the special spark we all have in common. Do you have “that Spark?” Back in 1965, that spark took the form of an idea that started this very company. Today, it lives on in integrity, leadership and ingenuity in every office around the world. It drives us, inspires us and motivates us to achieve new levels of success. You have that spark. And here at REALTY EXECUTIVES, it can light your way to a very bright future. There’s nothing like the feeling of being in charge of your own destiny. There’s a sense of confidence in knowing that your only limitations are the ones you place on yourself. At REALTY EXECUTIVES, we never want you to lose that feeling. Our company is designed to support your efforts so you have more time to do what you do best - buy and sell real estate. It’s the best of both worlds. You’ll always feel like you’re in charge of your own destiny but you’ll never feel like you're going it alone.