Century 21 vs Keller Williams Realty - Market Center Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Century 21 vs Keller Williams Realty - Market Center including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Century 21 Franchise
Keller Williams Realty - Market Center Franchise
Investment $24,700 - $451,350$32,100 - $336,995
Franchise Fee $12,500 - $25,000$5,000 - $36,947
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 19712020
Year Franchised 19722020
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Century 21 Franchise
Keller Williams Realty - Market Center Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Century 21 Franchise
    Keller Williams Realty - Market Center Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Century 21 Franchise
    Keller Williams Realty - Market Center Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Century 21 Franchise
    Keller Williams Realty - Market Center Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Century 21

    When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand. 
     
    • Global Exposure
    • Comprehensive Training
    • In-Market Support
    • World-Class Marketing
    • The Scale and Buying Power of a Global Partner
     
    According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings. 
     
    Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
     
    The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.

    The total investment necessary to begin operation of a CENTURY 21 franchise is approximately $24,700 to $264,050 for a conversion real estate office, and $106,200 to $451,350 for a start-up real estate office. This includes $0 to $25,000 that must be paid to the franchisor or its affiliate. The standard initial franchise fee for a residential franchise is $25,000 for the first office and $10,000 for each additional office.

    Veteran Incentives Franchise fee waived

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    "franchiserankingscom"
    #80 on Franchise Rankings.com
    #362 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.






    About Keller Williams Realty - Market Center

    "Keller

    Keller Williams Realty has developed a distinctive business system that involves the delivery of real estate brokerage services and other services through Keller Williams Realty - Market Centers. They offer the right to develop and operate Market Centers in specific Awarded Areas. They have authorized third parties to act as their Regional Representatives in specific regions.

    The total investment necessary to begin operation of a Keller Williams Realty Market Center ranges between $183,947 and $336,995. This includes $36,947 that must be paid to the franchisor. If you sign a Business Center Addendum to the franchise agreement, the total investment necessary to begin operation of a Business Center ranges between $32,100 to $91,150. This includes $5,000 that must be paid to the franchisor.