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Below is an in-depth analysis and side-by-side comparison of Clix vs The Visual Image including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $36,235 - $264,300 | $37,300 - $37,500 |
Franchise Fee | $29,500 | $23,500 |
Royalty Fee | 6% | 0 |
Advertising Fee | - | - |
Year Founded | 1999 | 1984 |
Year Franchised | 2005 | 1994 |
Term Of Agreement | 15 years | 3 years |
Term Of Agreement | 15 years | 3 years |
Renewal Fee | Half of current fran. fee | $2K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | Yes/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | When we say you need no previous photography experience to become a successful CLIX franchisee, we mean it. Our franchisee training program covers everything you will need to know to run your business successfully. Your initial training begins with a week of intensive classroom and hands-on training at our training and support center. We'll teach you everything from operations and execution to the technical aspects of your on-location events business. During week two, your training will focus on real-world training in studio operations, boutique-style photography, studio software systems, and portrait studio sales, plus marketing and advertising. During week three and on-location week four, we will add a customized emphasis as necessary for each franchisee. | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks, Regional advertising |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 - 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Franchise can be run from home. 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
Paul Holman founded Visual Image in 1984 after leaving his job as a photographer with a small portrait company. Intent on building a business that would give him the creative freedom he wanted, Paul joined forces with his brother, Donald, and formed the Visual Image Inc. franchise company in 1994. The private company has more than 17 locations throughout the United States and is based in Maryville, Tennessee.