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Updated RecentlyLa Salsa Fresh Mexican Grill vs Desert Moon-Fresh Mexican Grille Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of La Salsa Fresh Mexican Grill vs Desert Moon-Fresh Mexican Grille including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $189,550 - $992,590 | $264,500 - $454,000 |
| Franchise Fee | $25,000 - $50,000 | $25,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | - |
| Year Founded | 1979 | 1992 |
| Year Franchised | 1989 | 1999 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | Yes/No |
| Equipment | No/No | Yes/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | 6-8 weeks management training & at grand opening | - |
| Support | Meetings, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks | Co-op advertising, Ad slicks, Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About La Salsa Fresh Mexican Grill
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.