|
Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Carl's Jr including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $211,432 - $431,843 | $1,603,000 - $2,168,000 |
Franchise Fee | $35,000 | $25,000 - $35,000 |
Royalty Fee | 6% | 4% |
Advertising Fee | 3.5% | 6% |
Year Founded | 1988 | 1945 |
Year Franchised | 1990 | 1984 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | 60% of current fee | Varies |
Business Experience Requirements |
||
Experience | ||
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
||
Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | Available at franchisee's location, 12 weeks of management training & at grand opening |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
||
US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.
Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.
At Hardee's® and Carl's Jr.® our brand sets us
apart from the competition. Our advertisements are created to be so bold
and memorable that they've been known to crash internet video servers.
Our taglines deliver bold statements and our visuals are designed to
keep viewers wanting more. EAT LIKE YOU MEAN IT.
Hardee's® and Carl's Jr.® have a strong track
record of successfully developing new premium products to lead the
category in taste, quality, and innovation. As an industry leader, we
have consistently out-delivered all other quick-service restaurants in
product development since our founding. Staying on top requires that we
continue to lead the way in the products we serve through taste,
quality, and innovation.