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Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Pickleman's Gourmet Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $211,432 - $431,843 | $338,050 - $610,000 |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 6% | 6% |
Advertising Fee | 3.5% | 2% |
Year Founded | 1988 | 2005 |
Year Franchised | 1990 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 60% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | Training is about 6 weeks long at a Pickleman's Corporate Location. Pickleman’s does not charge for the initial training program for you and 1 designated manager. You are responsible for wages, travel, and living expenses for the duration of training. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | No |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.
After working in the franchise and restaurant industry for 16 years Doug
Stritzel, founder and owner of Pickleman’s, began his quest to realize
his longtime dream of building a distinct new dining concept.
In October 2005 Doug opened the first Pickleman’s
in Columbia, MO. In January 2008 the second Pickleman’s was opened.
Today, Pickleman’s has 22 locations and counting, three in Columbia, MO,
two in Springfield, MO, six in St Louis, MO, one in Lincoln, NE, one in
Lawrence, KS, four in Kansas City, two in Omaha, NE, and one in Norman,
OK.
Pickleman’s focuses above all on using the highest
quality product and creating profound and unique flavor profiles people
love. Offering a wide array of all natural products with the freshest
ingredients gives our Toasted Sandwiches, Pizzas, Soups, Salads and
Desserts a quality that sets us apart. Our Delivery and Catering
services allow us to serve large groups, cater events, and provide you
with our superior service at your door.
Doug has plans to expand the Pickleman’s franchise
and share his passion for high quality food with the world. His goal is
to establish and continue to develop his own brand and someday be
successful enough to spend lots of time with two wonderful children,
Jack and Audrey.