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Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs The Original Brooklyn Water Bagel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $211,432 - $431,843 | $300,660 - $773,300 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 3.5% | 2% |
Year Founded | 1988 | 2008 |
Year Franchised | 1990 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 60% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.
Be a part of a new quick serve concept that has a differentiator from all competitors in the restaurant industry , a 14-stage proprietary and exclusive water treatment process that replicates Brooklyn water anywhere in the world. Here's why you need to be a part of the Original Brooklyn Water Bagel Company team: *100% financing to qualified candidates *Gives you ownership in the fast-growing Bakery/Cafe Market with minimal franchise competition *Low upfront costs and recession-proof product and concept *Founded and supported by top executives and advisory board members with nationally renowned franchise expertise and knowledge *Provides income streams from additional proprietary products including Cubsta's (coffee ice cubes), bagel chips, bottled water and a host of other profitable items *Superior labor model supported by ease of training, world class support, and simplicity of operation *A high profit, scalable, (low cost) franchise model with great growth potential and superior return on investment in a $54 billion industry *One of the lowest food cost in the Fast Casual Market *Appeals to everyone "We are committed to providing outstanding customer support, innovative products, and a passion for excellence that will become the benchmark for the bakery cafe industry. The quality of our products speak for themselves and we look forward to welcoming qualified, enthusiastic, team players to the Original Brooklyn Water Bagel Company!"