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Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Liquid Planet including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $211,432 - $431,843 | $158,250 - $302,000 |
Franchise Fee | $35,000 | $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 3.5% | 1%Nat'l + 1%Local |
Year Founded | 1988 | 0 |
Year Franchised | 1990 | 2010 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 60% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. | Owner-operated or absentee owner |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.
Fresh Planet has what today's health conscious food consumer wants: Fresh, custom designed salads; flavorful, nutritious rice bowls; tasty smoothies; and healthy stuffed toasted pitas. In addition to being surrounded by great food and happy customers, Fresh Planet franchise owners promote a healthy lifestyle. The exceptional smoothie menu includes our signature oatmeal breakfast smoothies, specialty smoothies, and super-fruit acai berry smoothies. Also featured are delicious stuffed toasted pitas, with both meat and vegetarian options. Egg-stuffed pitas make great breakfast options so you can serve your customers any time of day. Some competing concepts have limited hours of either breakfast and lunch or lunch and dinner. Our diverse menu allows you to serve hungry customers all day long. Fresh Planet offers you and your store manger two weeks of thorough training at the Cleveland, OH, headquarters. The training staff has nearly five decades of combined restaurant experience in various operational capacities. A Ground Floor Franchise Opportunity Whether you are interested in a single unit or a multi-unit agreement, if you want to be involved in the next big thing in restaurant franchising, Fresh Planet has great territories available. This food franchise opportunity is also great for someone already in franchising who wants to grow by complementing other types of non-competing food franchises.