The Haagen-Dazs Shoppe vs Marble Slab Creamery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Haagen-Dazs Shoppe vs Marble Slab Creamery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Haagen-Dazs Shoppe Franchise
Marble Slab Creamery Franchise
Investment $164,518 - $542,768$316,085 - $409,135
Franchise Fee $30,000$15,000 - $25,000
Royalty Fee 4%6%
Advertising Fee $5.3K/yr.2%
Year Founded 19611983
Year Franchised 19771984
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee -20% of current fee


Business Experience Requirements
 
The Haagen-Dazs Shoppe Franchise
Marble Slab Creamery Franchise
Experience
  • General business experience

  • General business experience
    		•

    Financing Options
     
    The Haagen-Dazs Shoppe Franchise
    Marble Slab Creamery Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    The Haagen-Dazs Shoppe Franchise
    Marble Slab Creamery Franchise
    Training - On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours
    Support Newsletter, Meetings, Grand opening, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection
    Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations

    Number of employees needed to run franchised unit: 8

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    		 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    Expansion Plans
     
    The Haagen-Dazs Shoppe Franchise
    Marble Slab Creamery Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About The Haagen-Dazs Shoppe

    First sold exclusively in New York City gourmet shops, Haagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s. Haagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.

    "Entrepreneur
    #397 in Franchise 500 for 2020.

    About Marble Slab Creamery

    Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.

    Seeking new franchisees in the U.S., Africa, Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Philippines, South America and Western Europe     

    Veteran Incentives  25% off first-store franchise fee
    "Top
    #116 in Canada's Top franchises.                         

    "Entrepreneur
    #311 in Franchise 500 for 2020.