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Below is an in-depth analysis and side-by-side comparison of Midas vs Milex Complete Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $198,650 - $539,512 | $197,457 - $296,767 |
Franchise Fee | $35,000 | $35,000 - $45,000 |
Royalty Fee | 10% | 7% |
Advertising Fee | included | 1% |
Year Founded | 1956 | 1978 |
Year Franchised | 1956 | 1979 |
Term Of Agreement | 20 years | 20 years |
Term Of Agreement | 20 years | 20 years |
Renewal Fee | 50% of franchise fee | $2.5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-Site and Classroom Training: During your hands-on training, you'll learn firsthand about how the business works. You'll interface with employees and customers. You'll watch the selling process in action. You become familiar with the business, inside and out. *Proven Business Systems Implementation *Financial Management Training *Lead Generation System Training *Personnel and Safety Systems *Customer Relations Training *Marketing and Sales Development *Business to Business Sales Training and Programs |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Pre-Opening Support Services: *Site Selection Assistance *Lease Negotiation Assistance *Third Party Financing Relationships (including SBA) *New Business Start-Up Planning Ongoing Support Services and Franchisee Assistance: *Technical Assistance "Hot-Line" *Lead Generation Programs *Supplier Relationships *System Wide Intranet *National Warranty Program *Customer Financing Programs *National Fleet Programs *Human Resources and Personnel Consultation *Custom Designed Computer Software *Business Performance Analysis |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed. |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Milex has a solid 40 year reputation for providing honest and professional automotive care for a reasonable price.
* Specializing in general automotive repair and maintenance, Milex Services include engine maintenance and repair, brakes, air conditioning, tune-ups, steering and suspension, cooling system, computer diagnostics and more.
* Ranked as one of the top 50 oil change plus chains in National Oil Lube& News.