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Below is an in-depth analysis and side-by-side comparison of Midas vs Tuffy Auto Service Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $198,650 - $539,512 | $224,000 - $413,500 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 10% | 2.5%-5% |
Advertising Fee | included | 5% |
Year Founded | 1956 | 1970 |
Year Franchised | 1956 | 1971 |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | 50% of franchise fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | On-The-Job Training: 40 hours Classroom Training: 104 hours Additional Training: At existing store |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 - 5
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |