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Below is an in-depth analysis and side-by-side comparison of Midas vs Grease Monkey and Grease Monkey Shine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $198,650 - $539,512 | $55,000 - $761,135 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 10% | 5% |
Advertising Fee | included | 0.5% |
Year Founded | 1956 | 1978 |
Year Franchised | 1956 | 1979 |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | 50% of franchise fee | $5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent
franchisor of automotive oil change centers serving more than 2 million
customers each year with 75% of them being return customers. Our "less
hassle, more hustle!" customer experience is part of every signature
Grease Monkey® service.