Midas vs ATL Motor Mate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Midas vs ATL Motor Mate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Midas Franchise
ATL Motor Mate Franchise
Investment $198,650 - $539,512$125,000
Franchise Fee $35,000$32,000
Royalty Fee 10%-
Advertising Fee included-
Year Founded 19561985
Year Franchised 19561986
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 50% of franchise fee-


Business Experience Requirements
 
Midas Franchise
ATL Motor Mate Franchise
Experience
  • General business experience
  • Financially capable
    		• -

    Financing Options
     
    Midas Franchise
    ATL Motor Mate Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoYes/Yes
    Start-up Costs No/NoYes/Yes
    Equipment No/NoYes/Yes
    Inventory No/NoYes/Yes
    Receivables No/NoYes/Yes
    Payroll No/NoYes/Yes

    Training & Support
     
    Midas Franchise
    ATL Motor Mate Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 50% of all franchisees own more than one unit

    Number of employees required to operate - 9

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Midas Franchise
    ATL Motor Mate Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Midas

    In 1956 Nate H. Sherman founded Midas to service mufflers and other exhaust system parts. Within a year, 100 Midas shops had been opened in 40 states. Today, Midas services shock absorbers, brakes, tires, batteries, radiators and heating and cooling systems. The company also manufactures and distributes parts for brakes, steering-suspension, muffler and exhaust systems.

    "Top  ""  "Entrepreneur
    #84 in Canada's Top franchises.

    "franchiserankingscom"
    #62 on Franchise Rankings.com
    #199 in Franchise 500 for 2020.
    #111 in Franchise 500 for 2021.







    About ATL Motor Mate

    Come join the recession-proof auto care industry with your own ATL Motor Mate. When you partner with us you will receive the benefit of our proven business model, site selection assistance, ongoing training and support, marketing plans and much more! Don't wait; contact us today!