Midas vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Midas vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Midas Franchise
Honest-1 Auto Care Franchise
Investment $198,650 - $539,512$206,650 - $659,150
Franchise Fee $35,000$45,000
Royalty Fee 10%6%
Advertising Fee included1%
Year Founded 19562003
Year Franchised 19562003
Term Of Agreement 20 years20
Term Of Agreement 20 years20
Renewal Fee 50% of franchise fee25% of franchise fee at the time of renewal


Business Experience Requirements
 
Midas Franchise
Honest-1 Auto Care Franchise
Experience
  • General business experience
  • Financially capable

    • An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

    Financing Options
     
    Midas Franchise
    Honest-1 Auto Care Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support
     
    Midas Franchise
    Honest-1 Auto Care Franchise
    Training - On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations

    There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
    Operations 50% of all franchisees own more than one unit

    Number of employees required to operate - 9

    Absentee ownership of franchise is NOT allowed.

    The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.


    Expansion Plans
     
    Midas Franchise
    Honest-1 Auto Care Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Midas

    In 1956 Nate H. Sherman founded Midas to service mufflers and other exhaust system parts. Within a year, 100 Midas shops had been opened in 40 states. Today, Midas services shock absorbers, brakes, tires, batteries, radiators and heating and cooling systems. The company also manufactures and distributes parts for brakes, steering-suspension, muffler and exhaust systems.

    "Top  ""  "Entrepreneur
    #84 in Canada's Top franchises.

    "franchiserankingscom"
    #62 on Franchise Rankings.com
    #199 in Franchise 500 for 2020.
    #111 in Franchise 500 for 2021.







    About Honest-1 Auto Care

    Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

    Veteran Incentives  $5,000 off franchise fee