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Below is an in-depth analysis and side-by-side comparison of Midas vs Dominion Auto Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $198,650 - $539,512 | $50,000 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 10% | 8% |
Advertising Fee | included | $100 per vehicle sold, 2% of service revenue |
Year Founded | 1956 | 2012 |
Year Franchised | 1956 | 2012 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | 50% of franchise fee | - |
Business Experience Requirements |
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Experience | Needs to have some background in either auto repair or auto sales. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Upfront training program, 24/7 online training and operating procedure archive access, social media marketing, event management, lead generation programs, supplier management/development programs, etc, etc. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Canada's independent chain of Auto Dealership & Repair shops. Credit solutions for all customers and repair financing now available. Dominion Auto Centres� is Canada's first complete auto centre concept. Used Car/Truck Sales & Finance, Automotive Repair & Service, Tires, Towing Accessories and more! A truly complete concept and franchises are now available coast to coast.