NaturaLawn vs TruGreen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs TruGreen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
NaturaLawn Franchise
TruGreen Franchise
Investment $47,500 - $112,650$9,500 - And Up
Franchise Fee $9,500 - $29,500N/A
Royalty Fee 7-9%-
Advertising Fee none-
Year Founded 19871965
Year Franchised 19891993
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
NaturaLawn Franchise
TruGreen Franchise
Experience
  • General business experience
  • Sales and management experience
    		• -

    Financing Options
     
    NaturaLawn Franchise
    TruGreen Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    NaturaLawn Franchise
    TruGreen Franchise
    Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing-
    Operations 16% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 6

    Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    NaturaLawn Franchise
    TruGreen Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About NaturaLawn

     NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.

    Veteran Incentives  $10,000 off franchise fee

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    In Franchise Business Reviews Top 200.
    #27 in Gator's Top franchises.
    #242 in Franchise 500 for 2020.







    About TruGreen

    TruGreen offers highly motivated people who are passionate about providing quality lawn and yard care services a business plan that is designed to simplify the process of starting and maintaining a lawn and yard care business. The plan features scalable service packages that can help clients choose landscape maintenance services that meet their needs. TruGreen uses biologically friendly landscape maintenance techniques that can help franchisees attract loyal customers who are searching for an effective way to maintain their home's landscaping.