NaturaLawn vs Clean Air Lawn Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Clean Air Lawn Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
NaturaLawn Franchise
Clean Air Lawn Care Franchise
Investment $47,500 - $112,650$75,116 - $109,006
Franchise Fee $9,500 - $29,500$35,000
Royalty Fee 7-9%8.5%
Advertising Fee none$750 per year
Year Founded 19872006
Year Franchised 19892007
Term Of Agreement 5 years5 years
Term Of Agreement 5 years5 years
Renewal Fee -$1000


Business Experience Requirements
 
NaturaLawn Franchise
Clean Air Lawn Care Franchise
Experience
  • General business experience
  • Sales and management experience
    		• Clean Air Lawn Care is dedicated to working with high quality, first class individuals. No experience necessary, just a positive outlook and be someone we want to work with. The golden rule is everything.

    Financing Options
     
    NaturaLawn Franchise
    Clean Air Lawn Care Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesYes/Yes
    Equipment No/YesYes/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    NaturaLawn Franchise
    Clean Air Lawn Care Franchise
    Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location

    Training takes place at Headquarters and additional training on-site. Week long training covers every aspect of launching your business, marketing, sales, estimating, equipment, and access to our institutional knowledge. Training is comprehensive to our model and support structure.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software

    Support covers all aspects of daily operations, billing, accounts receivable, marketing, and profitability. We have local and national lead generation sites, dedicated business consultants, and high quality support staff to ensure successful launch and maintenance of your business.
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing

    Marketing for our franchise includes a comprehensive digital footprint, search engine optimization and search engine marketing, digital advertising on every major social media outlet and centralized messaging management, flyers, press release support and dedicated PR go to market plan and execution, television and radio commercials, co-op advertising, national owner growth funding, ad slicks, national media, an extensive and complete marketing portfolio including truck graphics.
    Operations 16% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 6

    Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

    Franchise can be run from home. Number of employees needed to run franchised unit: Varies, 0 - 10 Absentee ownership of franchise is allowed.

    Expansion Plans
     
    NaturaLawn Franchise
    Clean Air Lawn Care Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About NaturaLawn

     NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.

    Veteran Incentives  $10,000 off franchise fee

    ""
    In Franchise Business Reviews Top 200.
    #27 in Gator's Top franchises.
    #242 in Franchise 500 for 2020.







    About Clean Air Lawn Care

    Clean Air Lawn Care is a full service, sustainable lawn care company, with over 60 franchised territories around the US. We utilize solar powered electric equipment for mowing operations, and all-organic lawn fertilizers for a safer, more environmentally smart approach to lawn care. We're creating "The Neighborhood’s Healthiest Lawn”, one lawn at a time by improving quality of life for you, your family, & your community. Our business model is one of low overhead, high margin, recurring revenue. We’re committed to reducing gas and chemicals from lawn care operations. Local owners of Clean Air franchises find independence, flexibility, fun, financial freedom, & the ability to make a difference by working with us. If you consider yourself part intelligent businessperson, a little bit tree-hugger, and a pioneer, we'd like to meet you and discuss the opportunity.
    Clean Air Lawn Care is the nation's leading full-service sustainable lawn care company. We're cleaning up a dirty industry of gas-powered pollutants and harmful chemicals one community and one green franchise at a time.