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Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs SYNLawn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,500 - $112,650 | $133,850 - $356,000 |
Franchise Fee | $9,500 - $29,500 | $35,000 |
Royalty Fee | 7-9% | - |
Advertising Fee | none | - |
Year Founded | 1987 | 2001 |
Year Franchised | 1989 | 2009 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Backed by the manufacturer with over 4 decades of manufacturing experience. High-end, expansive product line backed by manufacturer's warranty. Proven sales and installation techniques. Complete proprietary software system for all day-to-day processes and transactions. Flexible franchise model serving areas of all sizes and populations. Eco-Friendly "Green" business meeting the demand for sustainable building materials with a low environmental footprint. A recognized strong brand with a low investment level. Environmental Quick Facts According to the EPA, over one-third of residential water is used for lawn irrigation nationwide, totaling over 4 billion gallons of water a day3. According to the EPA, a traditional gas-powered lawn mower produces as much air pollution as 43 new cars driving 12,000 miles5. Over 17 million gallons of gas and oil are spilled each year from refueling lawn equipment; that is more oil than was spilled by the Exxon Valdez6. Key Investment Points: The artificial grass market is currently growing at 20 percent (1) with worldwide demand. Landscape, leisure sports, and performance products are the market's fastest growing segment, currently increasing at a rate of 30 to 35 percent annually (2). Flexible business model with the ability to expand and grow. Eco-friendly business with brand recognition and proven success. Low total first year investment starting at $133,850.