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Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Superior Lawn Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,500 - $112,650 | N/A |
Franchise Fee | $9,500 - $29,500 | N/A |
Royalty Fee | 7-9% | - |
Advertising Fee | none | - |
Year Founded | 1987 | - |
Year Franchised | 1989 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Superior Services opened in 1996 as a small company offering mostly lawn maintenance and a few small landscaping services. Since that time they have progressed and developed into a company with several different divisions offering a complete line of services to take care of any needs their customers may have.
They service residential, commercial, and industrial properties and are certified by the state of Alabama in SLP (setting of landscape plants) and OTPS (ornamental and turf pest control). Superior Lawn Care understands that your landscape is a major investment and they take that very seriously. Their professional staff is eager and ready to serve you!
Superior Lawn Care has all the necessary business licenses, insurance, and certifications that are required to operate a business the right way.