NaturaLawn vs MowBot Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs MowBot including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
NaturaLawn Franchise
MowBot Franchise
Investment $47,500 - $112,650$61,510 - $191,680
Franchise Fee $9,500 - $29,500$39,000
Royalty Fee 7-9%-
Advertising Fee none-
Year Founded 19872017
Year Franchised 19892017
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
NaturaLawn Franchise
MowBot Franchise
Experience
  • General business experience
  • Sales and management experience
    		• -

    Financing Options
     
    NaturaLawn Franchise
    MowBot Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    NaturaLawn Franchise
    MowBot Franchise
    Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing-
    Operations 16% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 6

    Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    NaturaLawn Franchise
    MowBot Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About NaturaLawn

     NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.

    Veteran Incentives  $10,000 off franchise fee

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    In Franchise Business Reviews Top 200.
    #27 in Gator's Top franchises.
    #242 in Franchise 500 for 2020.







    About MowBot

    "MowBot
    Mowbot has a unique advantage in the current market due to our previous experience in franchising, our world-class team, and our head start in the market. 
    Our team has more than 10 years of experience in the franchise industry and access to a fully established franchise support infrastructure.
    Our world-class team has a unique combination of skills and experience such as building technology companies, creating a nationwide franchise network, international business experience in the U.S and Europe, and many other entrepreneurial skills.  
    Our franchisees are able to focus on their business, networking, and building relationships in their communities to win new customers.
    These local efforts are bolstered by the call center at our headquarters, which works to drive new customers to our franchisees.

    The total investment necessary to begin operation of a MowBot franchised business is $61,510 to $129,680. This includes $44,000 that must be paid to the franchisor or its affiliate. The franchisor also offers qualified parties the right to enter into multiple franchise agreements at once and subsequently operate multiple MowBot businesses. The total investment necessary to begin operation of two to three MowBot franchised businesses is $92,510 to $191,680. This includes $75,000 to $106,000 that must be paid to the franchisor or its affiliate.