Burger King vs Hamburger Mary's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Burger King vs Hamburger Mary's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Burger King Franchise
Hamburger Mary's Franchise
Investment $333,100 - $3,398,600$417,150 - $955,500
Franchise Fee $50,000$50,000
Royalty Fee 4.5%4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
Advertising Fee 4%-
Year Founded 19541972
Year Franchised 19611999
Term Of Agreement 20 years5 years
Term Of Agreement 20 years5 years
Renewal Fee $50K-


Business Experience Requirements

 
Burger King Franchise
Hamburger Mary's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • Industry experience
  • One partner must have bar/restaurant management experience

  • Financing Options

     
    Burger King Franchise
    Hamburger Mary's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/Yes

    Training & Support

     
    Burger King Franchise
    Hamburger Mary's Franchise
    Training Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.-
    Support Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluationsMeetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op advertising, National media, Regional advertising-
    Operations - 8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Burger King Franchise
    Hamburger Mary's Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Burger King

    In 1954, James McLamore and David Edgerton opened the first Burger King restaurant in Miami; selling 18 cent broiled hamburgers and milkshakes. Three years later, the company's signature Whopper was introduced, selling for 37 cents a piece. Today Burger King restaurants serve chicken nuggets, salads, a breakfast menu and kids meals. In 1998, the company opened its 10,000th location in Sydney, Australia.

    The franchise granted can be operated at one of three locations and facility types:
    1. Institutional Locations: “Institutional locations” include government buildings and facilities, medical facilities, airports, train and bus stations, sports facilities, factories, corporate campuses, turnpikes, limited access toll roads, theme parks, zoos and educational facilities.
    2. Traditional Burger King Restaurant Facility: A self-contained, full size Burger King Restaurant which is located and operated on a site as a freestanding building or within another building structure such as a shopping mall. A Traditional Burger King Restaurant does not share any common areas with any other businesses and serves the standard approved menu for Burger King Restaurants.
    3. Non-Traditional Burger King Facility: A Burger King Restaurant may be located at a site which includes other businesses, such as retail, food service, gas stations, convenience stores, other franchised businesses or restaurants or other similar facilities.
    "Top    ""

    #37 in Canada's top franchises.



    About Hamburger Mary's

    Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.