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Below is an in-depth analysis and side-by-side comparison of Burger King vs Burger 21 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $333,100 - $3,398,600 | $448,247 - $1,175,164 |
Franchise Fee | $50,000 | $27,000 - $40,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% | 1% -3% |
Year Founded | 1954 | 2010 |
Year Franchised | 1961 | 2011 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | $50K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time. | - |
Support | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | *An online asset management tool offered to provide franchisees with access to system-wide marketing materials and the ability to customize these materials *Corporate and onsite training programs that are designed to help implement a standardized operating system *A Franchise Business Consultant (FBC) who is assigned to each franchisee to assist with business start-up and growth *Assistance from the FBC with financial analysis, operations evaluations, strategic planning and brainstorming of new ideas |
Marketing | Co-op advertising, National media, Regional advertising | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Burger 21 is a new, innovative fast casual restaurant franchise concept that is changing consumers' expectations of the "better burger" category. With its chef-inspired creations, unique concept design and exceptional dining experience, Burger 21 is positioned for enormous growth.