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Below is an in-depth analysis and side-by-side comparison of Sonic Drive In including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,242,000 - $3,523,300 | |
Franchise Fee | $45,000 | |
Royalty Fee | 2.45-5% | |
Advertising Fee | 3% | |
Year Founded | 1954 | |
Year Franchised | 1959 | |
Term Of Agreement | 20 years | |
Term Of Agreement | 20 years | |
Renewal Fee | 10 years for $6K | |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | ||
Franchise Fees | No/Yes | |
Start-up Costs | No/Yes | |
Equipment | No/Yes | |
Inventory | No/Yes | |
Receivables | No/Yes | |
Payroll | No/Yes | |
Training & Support |
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Training | On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location | |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app | |
Operations |
International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. |
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Expansion Plans |
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US Expansion | Yes | |
Canada Expansion | No | |
International Expansion | No |