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Updated RecentlyMarble Slab Creamery vs Jo to Go Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Jo to Go including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $316,085 - $409,135 | $82,500 - $786,000 |
| Franchise Fee | $15,000 - $25,000 | $25,000 |
| Royalty Fee | 6% | 7% |
| Advertising Fee | 2% | - |
| Year Founded | 1983 | 1998 |
| Year Franchised | 1984 | 2001 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | 20% of current fee | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Marble Slab Creamery
Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
Seeking new franchisees in the U.S.,
Africa, Asia, Australia/New Zealand, Central America, Eastern
Europe, Middle East, Philippines, South America and Western Europe
Veteran Incentives 25% off first-store franchise fee
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About Jo to Go
It's the People That Make the Support Superior - The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!