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Updated RecentlyMarble Slab Creamery vs Happy Joe's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Happy Joe's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $316,085 - $409,135 | $24,470 - $1,030,625 |
| Franchise Fee | $15,000 - $25,000 | $15,000 - $17,000 |
| Royalty Fee | 6% | 4.5%-5% |
| Advertising Fee | 2% | 1.5% |
| Year Founded | 1983 | 1972 |
| Year Franchised | 1984 | 1973 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | 20% of current fee | 10% of fee or $2K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | On-The-Job Training: 300 hours Classroom Training: 40 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Marble Slab Creamery
Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
Seeking new franchisees in the U.S.,
Africa, Asia, Australia/New Zealand, Central America, Eastern
Europe, Middle East, Philippines, South America and Western Europe
Veteran Incentives 25% off first-store franchise fee
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About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states: