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Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Annie's Old Fashioned Ice Cream and Lemonade including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $316,085 - $409,135 | $69,500 - $372,800 |
Franchise Fee | $15,000 - $25,000 | $25,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 2% |
Year Founded | 1983 | 2000 |
Year Franchised | 1984 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 20% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
Seeking new franchisees in the U.S.,
Africa, Asia, Australia/New Zealand, Central America, Eastern
Europe, Middle East, Philippines, South America and Western Europe
We understand: Franchisees are entrepreneurs. They want to leverage a proven system and run their own business. A simple, fun, versatile business. A business with solid economics that will support a profitable enterprise. It is this simple idea that has driven the development of the Annie’s opportunity. The Annie’s team has worked diligently to surround Annie’s premium products with a premium business model - a well-conceived package that will deliver time-tested, great products. This ground-up business planning started with developing an understanding of what would create a rewarding experience for franchisees, including: