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Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Shave It Inc including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $316,085 - $409,135 | $170,000 - $365,000 |
Franchise Fee | $15,000 - $25,000 | $35,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 2% |
Year Founded | 1983 | - |
Year Franchised | 1984 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 20% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
Seeking new franchisees in the U.S.,
Africa, Asia, Australia/New Zealand, Central America, Eastern
Europe, Middle East, Philippines, South America and Western Europe
Karen Bain and Lisa Kudirka, with a half-dozen kids
between them and a shared passion for shave ice, decided to make shave
ice hip and trendy. They started small at school fundraisers where their
creations were such an overwhelming hit, that it encouraged them to
"jump in" and "Go Big or Go Home".
Soon thereafter, the first Shave It
store was launched in Southern California. Shave It was an immediate
hit with lines out the door that continue to this day. "Going Big" not
only meant launching one new concept, it meant two. The Shave It Mobile
Ice Van debuted six months later, giving them the unique ability to
drive to their customers.
Next on the list
came the creation of a charitable foundation, Foster a Miracle, a
never-ending fundraising network that grants wishes to foster children
with Shave It store revenue. Somehow knowing that a small portion of
your Shave It will go to Foster a Miracle makes that Shave It melt your heart, while it melts in your mouth.
Today Shave It is taking it to the next level...Franchising. The Shave It concept is on fire!