Marble Slab Creamery vs Wendy's Milk Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Marble Slab Creamery Franchise
Wendy's Milk Bar Franchise
Investment $316,085 - $409,135$100,000 - $210,000
Franchise Fee $15,000 - $25,000$25,000
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 19831979
Year Franchised 19840
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 20% of current fee-


Business Experience Requirements
 
Marble Slab Creamery Franchise
Wendy's Milk Bar Franchise
Experience
  • General business experience
    		• Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee.

    Financing Options
     
    Marble Slab Creamery Franchise
    Wendy's Milk Bar Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Marble Slab Creamery Franchise
    Wendy's Milk Bar Franchise
    Training On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours

    When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics.
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Marble Slab Creamery Franchise
    Wendy's Milk Bar Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Marble Slab Creamery

    Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.

    Seeking new franchisees in the U.S., Africa, Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Philippines, South America and Western Europe     

    Veteran Incentives  25% off first-store franchise fee
    "Top
    #116 in Canada's Top franchises.                         

    "Entrepreneur
    #311 in Franchise 500 for 2020.


    About Wendy's Milk Bar

    Welcome to WendysWith more than three decades of franchise expertise and a product offering that's second to none, it's little wonder that Wendys is the leading brand of choice in the treats market in both Australia and New Zealand. By joining Wendys, you not only become part of a brand that is known and loved; you also become part of a franchise network that is backed by experience and proven systems that work. Everything we do is about empowering our franchisees to be the best they can be - masters of taste and masters of providing the most indulgent, fun, I HAVE to come back here again treat experience.
    The Mini
    The Mini is a compact store offering that offers the perfect entry point into the world of Wendys franchising. At an average of 10m2 - less than half that of our traditional store - what the Mini concept lacks in size, it more than makes up for in punch with a focus on our core product line-up of hot dogs, shakes and scoop ice cream. The flexible nature of the Mini ensures franchisees can be where the demand is. And, with the investment entry point from $100,000.00 + GST, it's not hard to see why the Mini is gaining significant interest - both with young investors as well as those looking to become multi-store owners.
    The Maxi
    The Maxi is the big scoop in the Wendys franchise system. With sale price from $200,000.00 - $ 210,000.00 + GST, the Maxi is a store in which franchisees can maximize their potential. The large-space format Maxi ranges from 20m2, enabling franchisees to carry the full Wendys product range including hot dogs, shakes,smoothies, cakes, soft serve and - of course - a veritable rainbow of scoop ice cream flavours.
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