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Below is an in-depth analysis and side-by-side comparison of White Hen Pantry vs Express Mart including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $52,400 - $225,200 | $86,200 - $361,000 |
Franchise Fee | $30,000 | $15,000 |
Royalty Fee | Varies | 4% |
Advertising Fee | - | - |
Year Founded | 1965 | 1975 |
Year Franchised | 1965 | 1990 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | Yes/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | Available at headquarters |
Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | - | Co-op advertising, Ad slicks, Regional advertising |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 15
Absentee ownership of franchise is NOT allowed. |
Absentee ownership of franchise is allowed. (33% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Express Mart, founded in 1975 by Frank Borer, has locations in strip malls and gas stations across the northeastern United States. The company is involved in co-branding partnerships with McDonald's, Wendy's, Domino's Pizza, Subway and Dunkin' Donuts, as well as local partnerships with Jreck Subs and Mark's Pizza.