Valpak vs EasyChair Media Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs EasyChair Media including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Valpak Franchise
EasyChair Media Franchise
Investment $32,500 - And Up$32,700 - $36,700
Franchise Fee $15,000 - $17,500$10,000 - $20,000
Royalty Fee 00
Advertising Fee --
Year Founded 19682000
Year Franchised 19882002
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -25% of franchise fee


Business Experience Requirements

 
Valpak Franchise
EasyChair Media Franchise
Experience
  • General business experience
  • Sales and management skills

  • Industry experience

  • Financing Options

     
    Valpak Franchise
    EasyChair Media Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support

     
    Valpak Franchise
    EasyChair Media Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Toll-free phone line, Internet
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    Franchise can be run from home.

    Number of employees needed to run franchised unit: 1 - 2

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Valpak Franchise
    EasyChair Media Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About EasyChair Media

    Since 2000  EasyChair Media has been working with municipalities, chambers of commerce, visitor centers and tourism organizations, companies of all sizes, and county and state government entities providing marketing solutions that give our clients a creative and competitive edge in the marketplace.