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Below is an in-depth analysis and side-by-side comparison of Valpak vs EasyChair Media including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $32,500 - And Up | $32,700 - $36,700 |
Franchise Fee | $15,000 - $17,500 | $10,000 - $20,000 |
Royalty Fee | 0 | 0 |
Advertising Fee | - | - |
Year Founded | 1968 | 2000 |
Year Franchised | 1988 | 2002 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | 25% of franchise fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 44 hours Classroom Training: 67 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Internet |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)
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Franchise can be run from home.
Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.
Since 2000 EasyChair Media has been working with municipalities, chambers of commerce,
visitor centers and tourism organizations, companies of all sizes, and
county and state government entities providing marketing solutions that
give our clients a creative and competitive edge in the marketplace.