Valpak vs PRstore Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs PRstore including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
PRstore Franchise
Investment $32,500 - And Up$127,000 - $181,000
Franchise Fee $15,000 - $17,500$29,500 - $89,500
Royalty Fee 04.25%
Advertising Fee --
Year Founded 19682001
Year Franchised 19882002
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
PRstore Franchise
Experience
  • General business experience
  • Sales and management skills

  • Industry experience
    		•

    Financing Options
     
    Valpak Franchise
    PRstore Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    PRstore Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/appCo-op advertising, Ad slicks, National media, Regional advertising
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 75% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Valpak Franchise
    PRstore Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About PRstore

    Our franchise fee is $89,500 for PRstore RETAIL and $29,500 for PRstore OFFICE.

    RETAIL offers a retail store in an exclusive territory.

    OFFICE offers an office setting in a non-exclusive territory.