Valpak vs Our Town America Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Our Town America including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Our Town America Franchise
Investment $32,500 - And Up$63,300 - $86,250
Franchise Fee $15,000 - $17,500$47,500
Royalty Fee 05%
Advertising Fee -up to 1%
Year Founded 19681972
Year Franchised 19882004
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Our Town America Franchise
Experience
  • General business experience
  • Sales and management skills

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Valpak Franchise
    Our Town America Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    Our Town America Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At designated location
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/appSocial media Email marketing Loyalty program/app
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Number of Employees Required to Run: 1

    Expansion Plans
     
    Valpak Franchise
    Our Town America Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Our Town America

    Join Our Winning Team! For almost a decade, Our Town America has been a growing franchise organization that is now in the top 50 list for franchisee satisfaction according to Franchise Business Review. At Our Town America, we build business relationships with the best small businesses in the country. A franchisee is a person or group of individuals that is part of the Our Town America family. Located throughout the United States, they operate as an extension of our corporate office. Their goals are parallel to ours: help new movers adjust and feel welcomed into their community, and help local businesses gain new loyal and long-term customers every month.

    Veteran Incentives  $10,000 off franchise fee
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    In Franchise Business Reviews' Top 200.