Valpak vs Proforma Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Proforma including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Proforma Franchise
Investment $32,500 - And Up$44,030 - $59,695
Franchise Fee $15,000 - $17,500$34,500
Royalty Fee 05-8%
Advertising Fee -0.25% -1%
Year Founded 19681978
Year Franchised 19881986
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Proforma Franchise
Experience
  • General business experience
  • Sales and management skills

    • Proforma is seeking individuals with good marketing, relationship building and sales skills. Industry knowledge or background is not necessary as product knowledge is taught during our training program.


    Financing Options
     
    Valpak Franchise
    Proforma Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesYes/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    Proforma Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours

    Proforma Franchise Owners are provided with comprehensive training, proven marketing and sales techniques, and business development tools at Proforma's Success University, in an excellent week-long training program at the Worldwide Support Center in Cleveland, Ohio. Classroom Training: 25 hours Additional Training: At regional/annual convention

    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformOngoing Support Newsletter Meetings/Conventions Toll-Free Line Online Support Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 1

    Expansion Plans
     
    Valpak Franchise
    Proforma Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Proforma

    Gregory P. Muzzillo founded Proforma in 1978 with a college friend. Within one year, the business they started with $200 saw its sales grow to $250,000 and their clients expand to over 300. By 1982, sales reached $1 million and Proforma was named in successive years to Inc. Magazine's 500 Fastest Growing Companies - the only company in the business forms industry to make the list twice. To continue Proforma's rapid growth, Muzzillo looked to alternate routes. In 1986, he developed the Proforma franchise model - a network of independent distributors working together to build marketing clout and strong supplier relationships. This model proved successful, as Proforma, now in its fourth decade, has grown to nearly $400 million in sales. Proforma is the leading franchise opportunity in the $200 billion Print and Promotional Products industry. Proforma is a great opportunity for individuals who are looking for a professional opportunity to sell in a business-to-business environment. Our Franchises can be operated from a home-based office and no inventory, equipment, or retail storefront is required.

    The total investment necessary to begin operation of a Start-Up Proforma franchise is from $44,030 to $59,695. This includes a $39,000 initial fee that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of a Relevant Industry Experience Proforma franchise is from $5,030 to $20,695. This includes no ($0) initial fee that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of a Conversion Proforma franchise is from $5,030 to $20,695. This includes no ($0) initial fee that must be paid to the franchisor or its affiliate.
    Veteran Incentives  Franchise fee waived

    "Entrepreneur
    #373 in Franchise 500 for 2020.