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Updated RecentlyValpak vs Welcomemat Services Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Valpak vs Welcomemat Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $32,500 - And Up | $60,960 - $89,710 |
| Franchise Fee | $15,000 - $17,500 | $47,000 |
| Royalty Fee | 0 | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1968 | 2003 |
| Year Franchised | 1988 | 2010 |
| Term Of Agreement | 10 years | 7Years+5+5+5 |
| Term Of Agreement | 10 years | 7Years+5+5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 44 hours Classroom Training: 67 hours | As with any good business model, an in depth training program is critical. The Welcomemat Services' training program has been designed by Welcomemat Services sales professionals and is based on 8 years of direct "field" selling and customer feedback. The Welcomemat Services in-depth training platform includes: An online-initial home study course Access to an online training portal for continuing education Up to one week of training at our corporate support center A step-by-step sales process Ample coverage of proper sales techniques designed to help you rapidly build a client base Our exclusive software selling platform, already pre-populated with targeted prospects within your territory Access to a copy of our confidential operations manual to help you run your business properly on a day-to-day basis. On-The-Job Training: 16 hours Classroom Training: 40 hours Additional Training: Home study course |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | The Welcomemat Services support platform was built by sales professionals for sales professionals. Great sales professionals prefer selling and customer interaction over back-office and administrative work. It is for that reason that Welcomemat Services has built a comprehensive and highly sophisticated support platform that's simple to use. The Welcomemat Services team's expertise and understanding in technology, software and sales allowed us to construct a training and support platform that: -Supports business ownership opportunities focused on revenue generation -Allows sales professionals to spend the majority of their time on selling and growing customer relationships -Allows simple access to online order, billing, and CRM software -Creates a simplified selling opportunity with recurring revenues -Provides access to integrated, patent-pending technologies for local marketing -Provides access to Welcomemat Services trademarks -Creates an incredible business opportunity for sales minded individuals Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)
| Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Valpak
Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.
Veteran Incentives Franchise and training fees waived; territory fee waived for dormant territories.
About Welcomemat Services
The next revolution in local marketing is different from online group deal buying, coupons or online discounts --- join the revolution!
Welcomemat Services has been a force in the local loyalty marketing space since 2003. Recognized by dozens of local, regional and vertical publications and media outlets for its success in helping small businesses grow loyal customers, Welcomemat Services differentiates itself through its combined digital, print and online marketing solution.
The desire to build a network of successful Welcomemat Services business owners who share the same vision and passion as the Welcomemat Services founders and employees is strengthened by:
- A tested business model currently serving many local, regional and national brands ranging from Coca-Cola to Chick-fil-a, Ace Hardware, and many more.
-A management team with over 60 years of experience in sales, digital technology, local marketing, print, franchising and enterprise software.
-Unmatched Patent-Pending software and technology platforms designed for local businesses
-A CEO that has been nominated for Ernst and Young's Entreprenuer of the Year - an award honoring outstanding successful and growing businesses.
-And the Business Journal's 40 under 40.
-A company that has been recognized by the Stevie Awards for Most Innovative Company
We will always devote our time and resources to helping all stakeholders at Welcomemat succeed and prosper.
This includes our internal team members, our clients, our franchisees, our vendors, partners and the consumers we touch with aall of our offerings.
Make an exciting career move.... Roll out the welcome mat to your future.