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Updated RecentlyManchu Wok vs Thai Express Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Manchu Wok vs Thai Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $476,050 - $787,500 | $330,400 - $731,700 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | 1% | 3% |
| Year Founded | 1981 | - |
| Year Franchised | 1989 | - |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | $3K per year | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha� Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Tha� Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic. |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Manchu Wok
Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has close to 150 stores, of which more than 70 percent are franchised.
About Thai Express
When you consider Thai Express, what rings a bell?
Is it the little take out box that is unpredictably brightened on the outside as it is impressively layered with the sweet, exquisite, sharp and zesty kinds of Thailand within? Is it various group that excitedly line up realizing that the prompt is continually moving and it will soon be their swing to witness their supper made before them through the amazing blazes of the mark wok station. Is it the always developing smooth store configuration making it a champion in both conventional and non-customary foodservice situations? Then again is it just having the capacity to pick a new, scrumptious Thai dish with the protein and level of zestiness of your enjoying.
It is a blend of these key drivers of flavor, speed and assortment that will tempt hungry purchasers to Thai Express and make it the main snappy administration Thai eatery mark on the planet.
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