Hamburger Mary's vs Wienerschnitzel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Wienerschnitzel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Hamburger Mary's Franchise
Wienerschnitzel Franchise
Investment $417,150 - $955,500$303,600 - $1,443,000
Franchise Fee $50,000$10,000 - $32,000
Royalty Fee 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)5%
Advertising Fee -1%
Year Founded 19721961
Year Franchised 19991965
Term Of Agreement 5 years20 years
Term Of Agreement 5 years20 years
Renewal Fee -$1.3K per year


Business Experience Requirements

 
Hamburger Mary's Franchise
Wienerschnitzel Franchise
Experience
  • Industry experience
  • One partner must have bar/restaurant management experience

  • Industry experience
  • General business experience

  • Financing Options

     
    Hamburger Mary's Franchise
    Wienerschnitzel Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/Yes
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/YesNo/No

    Training & Support

     
    Hamburger Mary's Franchise
    Wienerschnitzel Franchise
    Training -On-The-Job Training: 336 hours Classroom Training: 48 hours Additional Training: At training store
    Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing -Co-op Advertising Ad Templates Regional Advertising Social media SEO Email marketing Loyalty program/app
    Operations 8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

     
    Hamburger Mary's Franchise
    Wienerschnitzel Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Hamburger Mary's

    Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.

    About Wienerschnitzel

    Der fun since 1961! That's when founder, John Galardi, opened the first "Der Wienerschnitzel" on Pacific Coast Highway in southern California. Always family owned and operated, the Galardi Group, Inc., prides itself in treating franchise partners as family. We always encourage new ideas and feedback in helping us grow together. You want quality food, customer value and profits too? How about a simplistic menu, lower food costs and ease of execution? Add vast open markets for real estate, world-class training and support, and unique "visionary" marketing and you have the recipe for a successful business.

    Veteran Incentives  25% off franchise fee
    "Entrepreneur
    #87 in Franchise 500 for 2020.
    #125 in Franchise 500 for 2021.