Hamburger Mary's vs Johnny Rockets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Hamburger Mary's Franchise
Johnny Rockets Franchise
Investment $417,150 - $955,500$581,000 - $877,000
Franchise Fee $50,000$49,000
Royalty Fee 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)5%
Advertising Fee --
Year Founded 19721986
Year Franchised 19991987
Term Of Agreement 5 years10 years w/two 5-year options
Term Of Agreement 5 years10 years w/two 5-year options
Renewal Fee --


Business Experience Requirements
 
Hamburger Mary's Franchise
Johnny Rockets Franchise
Experience
  • Industry experience
  • One partner must have bar/restaurant management experience
    		•  You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

    You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

    Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


    Financing Options
     
    Hamburger Mary's Franchise
    Johnny Rockets Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Hamburger Mary's Franchise
    Johnny Rockets Franchise
    Training --
    Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsMeetings, Grand opening, Field operations/evaluations
    Marketing -National media, Regional advertising
    Operations 8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		 Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 48 - 53

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

    Expansion Plans
     
    Hamburger Mary's Franchise
    Johnny Rockets Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Hamburger Mary's

    Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.

    About Johnny Rockets

    Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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