Hamburger Mary's vs Smashburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Smashburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Hamburger Mary's Franchise
Smashburger Franchise
Investment $417,150 - $955,500$743,130 - $1,404,535
Franchise Fee $50,000$40,000
Royalty Fee 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)5 - 6%
Advertising Fee -2%
Year Founded 19722007
Year Franchised 19992008
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee -none


Business Experience Requirements
 
Hamburger Mary's Franchise
Smashburger Franchise
Experience
  • Industry experience
  • One partner must have bar/restaurant management experience
    		• Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

    Financing Options
     
    Hamburger Mary's Franchise
    Smashburger Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/Yes-/-

    Training & Support
     
    Hamburger Mary's Franchise
    Smashburger Franchise
    Training --
    Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsReal Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
    Marketing --
    Operations 8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Hamburger Mary's Franchise
    Smashburger Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Hamburger Mary's

    Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.

    About Smashburger

    Spread the Burger Love and Become a Smashburger Franchisee Today Smashburger franchisees are proven multi-unit operators, leaders in the industry whose energy, passion and entrepreneurial spirit fuel an eagerness to feed hungry burger lovers. To be every city's favorite burger place, Smashburger chooses only the best people to be Smashburger franchisees. Our franchise partners are committed to setting a new standard of guest experience. From the taste of the food, to the speed and accuracy of the order, the power of our people to make decisions, the friendly face at the counter and the cleanliness of the restaurant, our Smashburger franchise partners proudly strive to deliver a great guest experience in every restaurant, every time. Together the Smashburger corporate team and the Smashburger franchisees will quickly make Smashburger every city's favorite burger place. The Smashburger corporate team is dedicated to ensuring the success of the Smashburger franchisees so Smashburger can become every city's favorite burger place. The Smashburger corporate team has a variety of backgrounds, including operations, real estate, marketing, public relations, human resources, purchasing and information technology. The Smashburger team specializes in helping Smashburger franchisees during pre-opening, grand opening and provides on-going support. Smashburger succeeds if our franchisees succeed, and we are committed to your success!
    The Smashburger team will provide you with the systems, resources and support you need to operate your business successfully.

    The total investment necessary to begin operation of a Smashburger Restaurant is estimated to be $743,130 to $1,404,535. This includes $41,500 to $71,500 that must be paid to franchisor or its affiliates. If we grant you area development rights, the total investment necessary to acquire these rights is estimated to be $20,000 to $480,000 (based on a standard 2 to 25 restaurant development deal, determined by multiplying $20,000 by the total number of restaurants you agree to develop, less one), all of which must be paid to franchisor or its affiliates.