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Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Drifter's Hamburgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $417,150 - $955,500 | $113,500 - $501,000 |
Franchise Fee | $50,000 | $25,000 |
Royalty Fee | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | 5% |
Advertising Fee | - | 2% local |
Year Founded | 1972 | 2008 |
Year Franchised | 1999 | 2011 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We are seeking: � Honest, straight forward people with a desire to develop the Drifter�s Hamburgers brand. � People with the desire to succeed. � Individuals and partnerships with adequate funds. � Operating, real estate or trade experience in development territory | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Operations Support Purchasing and Distribution |
Marketing | - | - |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.
"Rescuing the reputation of the fast food hamburger" It's true; the best burger is now available at the drive-thru window. Drifter's Hamburgers serves "California Style" hamburgers featuring humanely raised beef without added hormones, steroids or antibiotics. Our buns are made without preservatives, without GMOs, without pesticides and are certified "clean label". Drifter's Hamburgers features a clean California beach look. We wear t-shirts, we wear shorts and we will set ourselves right next door to any burger restaurant in America because we know that the bottom line is all about the burger. We will put our hamburger up against any other burger in the nation. Drifter's Hamburgers strives to deliver the absolute best in both food quality and service. Drifter's Hamburgers franchisees will be proven leaders in the industry who understand that jumping on the current trend of paying a fortune for an end-cap build out then serving an over-priced, poor quality hamburger labeled as a "better burger" to seemingly justify its high price is a trend that will not last through the length of their franchise agreement. Drifter's Hamburgers franchisees realize that the current trend of eating healthier is a trend that is going to last.Drifter's Hamburgers is new to the franchise scene and is committed to choosing only the best people to be Drifter's Hamburgers franchisees. The Drifter's Hamburgers corporate team is dedicated to ensuring its franchisees' success. The Drifter's corporate team has over fifty years of experience. This team specializes in helping its franchisees during pre-opening and grand opening and also provides on-going support. Drifter's Hamburgers is seeking single and multi-unit development partners throughout the United States.