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Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $417,150 - $955,500 | $403,750 - $639,100 |
Franchise Fee | $50,000 | $40,000 |
Royalty Fee | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | 6% |
Advertising Fee | - | 3% |
Year Founded | 1972 | 2007 |
Year Franchised | 1999 | 2007 |
Term Of Agreement | 5 years | 10 years+5+5 |
Term Of Agreement | 5 years | 10 years+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | Available at headquarters: 2 weeks. |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
Marketing | - | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.